# Maxpertise
> Maxpertise builds and runs the AI team that operates your business: leads in, clients managed, invoices out. It is an AI automation company for small and mid-sized businesses. We set up the infrastructure and staff it with native AI engineers. We can embed AI engineers inside your existing engineering team, or run as a managed service where you need no technical staff. Live in 10 days. > > Maxpertise was founded to solve the gap between shipping a project and running a function. Most agencies build a tool and hand it over, leaving the client to handle the monitoring and the failures. We believe that if an AI system is important enough to build, it is important enough to run properly. Our headquarters in Rabat serves as the hub for our engineering bench, where we train engineers in our specific methodology: spec-driven development, two human gates, and manual-first automation. > > Being founder-led means we stay close to the work. Latif Abderrahmane runs delivery directly, ensuring any escalation or scope change goes to the founder in your channel the same day. Kamal Saalaoui and Ismail Taoufiq are involved in every engagement, from the first intake to the weekly improvement cycles.
Maxpertise builds with AI agents and holds to two rules that define the model: a human approves the plan before anything is built, and a human reviews the code before anything ships. Nothing is automated until it has been proven by hand.
Two ways to buy. **Managed**: Maxpertise builds, hosts and runs the AI team, and the client needs no technical person. **Embedded**: a Maxpertise engineer works inside the client's existing engineering team, which directs and reviews the work.
Stated plainly because the category is crowded and the distinctions decide fit:
An AI team is a set of functions that operate your business. This is not a development project with an end date, but a department that runs. You do not buy a tool or a license. You buy the outcome of a role: leads qualified, invoices chased, document data extracted.
We offer two ways to run these roles. The managed lane is for businesses that want the outcome without the overhead. We build, host, and operate the infrastructure on our own stack. You never touch a model or a server. The embedded lane is for companies with existing engineering teams. We embed an AI engineer from our bench into your team, repository, and review process to build these functions inside your own stack.
Both lanes use the same methodology. Every role starts with a written spec and two human gates. Nothing is automated until it has been proven to work by hand. Once live, the role is monitored around the clock by automated watchdogs, with human cover during business hours to handle what the models cannot.
Each role below is a business function that runs, not a project that ships. Roles are added one at a time, and most clients need two or three rather than all five.
Under all five roles sits the infrastructure: CRM, data model, connectors, auth, hosting, monitoring and alerting. Maxpertise sets it up and operates it on its own cloud, isolated per client, and holds the keys. The client owns the code and the data and keeps a clean exit with no lock-in.
Maxpertise is an AI-native engineering company. We embed native AI engineers inside your team, live in about 10 days. Please enable JavaScript to view the site, or email contact@maxpertise.net.